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Business Intelligence  

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Last Updated: Mar 12, 2014 URL: Print Guide RSS Updates

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What is Business Intelligence?

B-eye: Business Intelligence Network (National) 6.1.10
In an article for B-eye, Richard Herschel, Ph.D., chair and professor of business intelligence, wrote:

“Business intelligence is the application of data, technology and analytics to gain insight and knowledge that enables decisions about people, processes, products, and services that yield positive economic outcomes. If this definition were uniformly adopted, then discussions about BI could be made more consistent and constructive. We could all focus on what matters – outcomes.”


Diagram: What is Business Intelligence?

Credit: Ronald K. Klimberg, Ph.D., and Virginia Miori, Ph.D.,  Department of Decision and System Sciences

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