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Marketing
Advertising
by Cynthia Slater - Last Updated Mar 18, 2014
Recommended resources for advertising, including the course MKT321 Advertising.
Beverage Industry
by Elena Sisti - Last Updated Mar 27, 2014
Recommended resources for researching the beverage industry.
Business Ethics & Corporate Social Responsibility
by Cynthia Slater - Last Updated Mar 11, 2014
Resources for research in business ethics & CSR, including the courses LEO 210: Business, Stakeholders, & Ethics, MGT 554 Ethical Practices in Business, MGT 570 Ethics I, and MGT 571 Ethics II
Business Policy
by Cynthia Slater - Last Updated Apr 8, 2014
Recommended for students in BUS495 integrative capstone course
China Business Environment
by Cynthia Slater - Last Updated Feb 10, 2014
Selected resources for researching China for business entry.
Entertainment Marketing
by Cynthia Slater - Last Updated Mar 12, 2014
Recommended resources for research in entertainment marketing, including projects for MKT343 Entertainment Marketing.
Exploring History Culture & Future: Eating
by Elena Sisti - Last Updated Mar 27, 2014
Recommended resources and tools for the first year seminar FMK 150 Exploring History Culture & Future: Eating.
FMK202 Overview of the Global Food Industry
by Elena Sisti - Last Updated Mar 27, 2014
Recommended resources for the secondary research assignment.
Food Service
by Elena Sisti - Last Updated Mar 27, 2014
Recommended resources for the food service industry, including restaurants.
German Business
by Cynthia Slater - Last Updated Mar 14, 2014
Recommended resources
Global Business Strategy
by Cynthia Slater - Last Updated Jan 27, 2014
Recommended resources for students in the MBA capstone course Global Business Strategy (MGT795), as well as BUS571 Global Business
Global Marketing Communications
by Cynthia Slater - Last Updated Mar 17, 2014
Recommended resources for the course MKT616 Global Marketing Communications course and for the MIM program.
India Business Environment
by Cynthia Slater - Last Updated Mar 17, 2014
Recommended resources for investigating India for market entry
International Marketing
by Cynthia Slater - Last Updated Mar 18, 2014
Recommended resources for MKT331 and MKT604 International Marketing
Italian Business World and its Language
by Cynthia Slater - Last Updated Feb 10, 2014
Recommended resources for those taking ITA330: Italian Business World and its Language, and for those studying Italy for market entry.
Marketing
by Cynthia Slater - Last Updated Feb 10, 2014
Recommended resources for Marketing topics
Music Industry
by Cynthia Slater - Last Updated Feb 10, 2014
Recommended resources for the music industry minor.
Pharmaceutical & Healthcare Marketing
by Cynthia Slater - Last Updated Feb 10, 2014
Selected resources for the Pharmaceutical & Healthcare marketing program at Saint Joseph's University
Private Label
by Elena Sisti - Last Updated Feb 6, 2014
Recommended resources for private label, primarily for food.
Public Relations and Publicity
by Cynthia Slater - Last Updated Feb 10, 2014
Recommended tools and resources for the course MKT324 Public Relations and Publicity.
Retail
by Cynthia Slater - Last Updated Feb 10, 2014
Recommended resources for studying the retail sector.
Social Entrepreneurship
by Cynthia Slater - Last Updated Feb 10, 2014
Recommended resources
SPA330 Spanish for Business
by Cynthia Slater - Last Updated Feb 10, 2014
Recommended resources for research on Spanish-speaking markets.
Sports Business
by Cynthia Slater - Last Updated Feb 10, 2014
Recommended resources for the sports industry, sports law, and marketing, including the courses MKT351 Business of Sports, MKT607 Business of Sports, MKT354 The Business of Baseball, MKT353 Sports Marketing, MKT352 Sports Law, and ECN420 Sports Economics.

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Cynthia Slater

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