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Entertainment Marketing: Welcome

Recommended resources for research in entertainment marketing, including projects for MKT343 Entertainment Marketing.

What's in this guide?

This guide recommends resources researching the entertainment industry.

Also consult these library guides: Music IndustryMarketingAdvertising, and Sports Business

The Industry

Source: floor 64.  Read the full report commissioned by the Computer & Communications Industry Association.

Subject Librarian

Cynthia Slater
Post Learning Commons and Drexel Library

Room 124

Saint Joseph's University

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Industry Codes for Entertainment

Industry codes appear in many company profiles, including those in Hoover's and Mergent Online, as well as industry profiles in First Research and other industry resources.

Directories and company databases are arranged by SIC and/or NAICS code. 

You can create company lists in Mergent Online, LexisNexis Company Dossier and in Hoover's using industry codes.

Standard Industrial Classification (SIC) search

North American Industry Code System (NAICS) search

Select Industry codes

Movie Theaters

NAICS CODES: 512131, 512132

SIC CODES: 7832, 7833

Motion Picture Production & Distribution

NAICS CODES: 51211, 51212

SIC CODES: 7812, 7822

TV Program Production & Distribution 

NAICS CODES: 51211, 51212  

SIC CODES: 7812, 7822

TV Broadcast & Cable Networks

NAICS CODES: 51512, 51521 

SIC CODES: 4833, 4841

Amusement Parks & Arcades


SIC CODES: 7993, 7996

Entertainment & Games Software

NAICS CODES: 511210 

SIC CODE: 7372


NAICS CODES: 7132, 72112 

SIC CODES: 7011, 7993, 7999

Cruise Ships

NAICS CODES: 483112, 483114, 483212

SIC CODES: 4481, 4489

Travel Agencies

NAICS CODE: 561510

SIC CODE: 4724

Tour Operators

NAICS CODE: 561520

SIC CODE: 4725

Hotels and Motels

NAICS CODE: 721110

SIC CODE: 7011

Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups

NAICS CODE: 711130

SIC CODE: 7929