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Global Marketing Communications: Getting Started

Recommended resources for the course MKT616 Global Marketing Communications course and for the MIM program.

Websites

ConsumerPsychologist

International Marketing site of Lars Perner, Ph.D., Assistant Professor of Clinical Marketing
Department of Marketing, Marshall School of Business, USC

AdAge Global News

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Subject Librarian

Cynthia Slater
Contact:
Post Learning Commons and Drexel Library

Room 124

Saint Joseph's University

610-660-1139
Skype Contact