Hooker, John. "Cross–Cultural Consumer Marketing." Encyclopedia of Business Ethics and Society. Ed. Robert W. Kolb. Vol. 1. Thousand Oaks, CA: Sage Publications Inc., 2008. 533-534. Gale.
Handbook of Cross-cultural Marketing
Drexel Library (2nd floor) HF5415 .H393 1998
Locate more books using these Library of Congress subject headings:
Marketing -- Cross-cultural studies
Consumer behavior -- Cross-cultural studies.