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International Marketing  

Recommended resources for MKT331 and MKT604 International Marketing
Last Updated: Mar 18, 2014 URL: Print Guide RSS Updates

Getting Started Print Page


This Guide covers reommended sources of country and cultural content, market research, books, journals, and sources of full-text articles.  

Related guides are linked on this page.

Need a place to practice your team presentation?   Reserve one of the Library's group study rooms with a large screen.


Books and Book Chapters

Hooker, John. "Cross–Cultural Consumer Marketing." Encyclopedia of Business Ethics and Society. Ed. Robert W. Kolb. Vol. 1. Thousand Oaks, CA: Sage Publications Inc., 2008. 533-534. Gale.

Ethical Issues in International Marketing in Business Source Complete -  info

Going Global:  an information sourcebook for small and medium-sized businesses

Handbook of Cross-cultural Marketing
Drexel Library (2nd floor) HF5415 .H393 1998

Global Marketing (book chapter). Principles of Marketing, in Business Source Complete -  info

Locate more books using these Library of Congress subject headings:

Export marketing

Marketing -- Cross-cultural studies

Intercultural communication

Consumer behavior -- Cross-cultural studies.

Subject Librarian

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Cynthia Slater



International Marketing site of Lars Perner, Ph.D., Assistant Professor of Clinical Marketing
Department of Marketing, Marshall School of Business, USC.

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