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International Marketing: Getting Started

Recommended resources for MKT331 and MKT604 International Marketing


This Guide covers reommended sources of country and cultural content, market research, books, journals, and sources of full-text articles.  

Related guides are linked on this page.

Need a place to practice your team presentation?   Reserve one of the Library's group study rooms with a large screen.

Books and Book Chapters

Hooker, John. "Cross–Cultural Consumer Marketing." Encyclopedia of Business Ethics and Society. Ed. Robert W. Kolb. Vol. 1. Thousand Oaks, CA: Sage Publications Inc., 2008. 533-534. Gale.

Ethical Issues in International Marketing in Business Source Complete -  info

Going Global:  an information sourcebook for small and medium-sized businesses

Handbook of Cross-cultural Marketing
Drexel Library (2nd floor) HF5415 .H393 1998

Global Marketing (book chapter). Principles of Marketing, in Business Source Complete -  info

Locate more books using these Library of Congress subject headings:

Export marketing

Marketing -- Cross-cultural studies

Intercultural communication

Consumer behavior -- Cross-cultural studies.

Subject Librarian

Cynthia Slater
Post Learning Commons and Drexel Library

Room 124

Saint Joseph's University

Skype Contact



International Marketing site of Lars Perner, Ph.D., Assistant Professor of Clinical Marketing
Department of Marketing, Marshall School of Business, USC.