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Public Relations and Publicity  

Recommended tools and resources for the course MKT324 Public Relations and Publicity.
Last Updated: Feb 10, 2014 URL: Print Guide RSS Updates

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reference books, journals, press releases, industry information, trade associations, codes of ethics, sources of full-text articles, and using RedBooks to locate public relations firms.    

Zhao, J. "Public Relations." Encyclopedia of Business and Finance, 2nd ed.. Ed. Burton Kaliski. Vol. 2. 2nd ed. Detroit: Macmillan Reference USA, 2007. 624-626. 2 vols. Gale Virtual Reference Library.


Encyclopedias, Dictionaries, Handbooks

Encyclopedia of Business and Finance - info

Designed for the nonspecialist, the Encyclopedia of Business and Finance is a 2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems.

Public and Media Relations. in Free Management Library

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AMA handbook of public relations - Robert L. Dilenschneider
Call Number: HD59 .D558 2010
ISBN: 0814415253

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Handbook of public relations - Robert L. Heath, editor
Call Number: HD59 .H267 2001
ISBN: 076191286X

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PR practitioner's desktop guide - Caroline Black
Call Number: Online version of print publication.
ISBN: 1854182609
A practical source of reference on every aspect of the business, clearly laid out and packed with valuable checklists, tips and techniques, warning signs and helpful summaries. Online book in Business Source Complete.

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Public relations : the complete guide - Joe Marconi
Call Number: HD59 .M2578 2004
ISBN: 0324203047

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