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Sports Business: Getting Started

Recommended resources for the sports industry, sports law, and marketing, including the courses MKT351 Business of Sports, MKT607 Business of Sports, MKT354 The Business of Baseball, MKT353 Sports Marketing, MKT352 Sports Law, and ECN420 Sports Economics.

Getting Started

Encyclopedia of Sports Management & Marketing

The Sports Industry. BERA: Business & Economics Research Advisor, Issue 3/4, Summer 2005.

Mintel Oxygen - Market Research

Mintel Oxygeninfo Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Reports cover aspects of fitness, well-being, sports, events and leisure activities, sports drinks, and sportswear. Examples of recent reports in Mintel:

Sports Enthusiasts - US

Sports Events Marketing - US

Athletic Shoes - US

Fitness Clothing - US

Sports Business Research Network

SBRnet Sports Business Research -  info

"SBRnet is...a continuously updated resource featuring market research and industry news covering all facets of the industry…sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing."

Industry Overviews

Encyclopedia of American Industries

SIC 7941 Professional Sports Clubs and Promoters

Encyclopedia of Emerging Industries

Extreme Sports

Encyclopedia of Global Industries

Sports Clubs and Promoters

First Research® - Industry Overviews - info

Professional Sports Teams and Organizations (SIC CODES: 7941, NAICS CODES: 711211)

Sporting Goods Retailers (SIC CODES: 5941, NAICS CODES: 45111)

Video from Forbes.com

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Subject Librarian

Cynthia Slater
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