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Pharmaceutical & Healthcare Marketing
Selected resources for the Pharmaceutical & Healthcare marketing program at Saint Joseph's University
NetAdvantageA comprehensive source of business and investment information with access to Standard & Poor's research-related products such as industry surveys, stock reports, and corporation records.
Mergent IntellectInformation on private and public U.S. and international businesses.
BloombergFinancial information on individual equities, stock market indices, fixed-income securities, currencies, commodities, and futures for international and domestic markets.
Nexis Uni: BusinessUse to find information on both public and private companies,
compiled from a variety of sources. Content includes
news, financial, legal, and intellectual property.
FactSetFactSet provides access to data and analytics on global financial and economic markets and companies. It is a subscription of the Haub School of Business.
Mergent Online provides financial information on U.S. and international companies.
Includes:
U.S. Company Data & International Company Data
U.S. and International Company Archives
D&B Million Dollar Database
Country profiles and country risk profiles
Latest edition is available online with an SJU login.
This detailed report covers over 5,000 companies and 300 industries with historical advertising budgets, ad-to-sales ratios and ad-to-gross margin ratios, as well as budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies.
Advertising Ratios and Budgets by