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Business Intelligence
Resources for Business Intelligence (Decision & System Sciences)
Big Data MBA : driving business strategies with data science by Bill Schmarzo"Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation."
Call Number: eBook Collection (ProQuest)
Publication Date: 2016
Competing on Analytics: Updated, with a New Introduction by Thomas H. Davenport; Jeanne Harris; David Abney (Foreword by)Updated, with a new introduction. "The New Edition of a Business Classic - This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition.Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics."