Big data : using smart big data, analytics and metrics to make better decisions and improve performance
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"Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform."
Big Data MBA : driving business strategies with data science
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"Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation."
Competing on Analytics: Updated, with a New Introduction
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Updated, with a new introduction. "The New Edition of a Business Classic - This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition.Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics."
Data Smart : Using Data Science to Transform Information into Insight.
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Downloads at www.wiley.com/go/datasmart
Judgment in Managerial Decision Making, 8th
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HBR Guide to Data Analytics Basics for Managers
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SJU login required. "This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others."