Franchise Your Business by Mark Siebert "Learn how to: Evaluate your existing businesses for franchisability. Identify the advantages and disadvantages of franchisingDevelop a business plan for growth on steroidsEvaluate legal risk, obtain necessary documents, and protect intellectual property.Create marketing plans, build lead generation, and branding for a new franchise. Cultivate the franchisee-franchisor relationship."Call Number: eBook Collection (EBSCOhost)
Publication Date: 2016