Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations by Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
The Public Relations Writer's Handbook by The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications.
Ethics in Public Relations: a guide for best practice, 3rd by 
Legal and ethical considerations for public relations, 2nd by 
Campaigns That Shook the World by "Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following and celebrating the maturation and expansion of the PR industry towards today's practice. It examines ten of these campaigns in detail from the 1970s to the present day, explaining their strategy and tactics, looking at the imagery and icons they created and interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects."
The New Rules of Marketing and PR, 7th edition by 
An Overview to the Public Relations Function by 
