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MKT 324: Public Relations and Publicity

Recommended tools and resources for the course MKT324 Public Relations and Publicity.

Article Databases

Suggested Subject Terms (topics) used in ProQuest (ABI/INFORM):

Business communications
Internal public relations
Public relations
Public relations agencies
Publicity

ABI can also be searched by NAICS code (industry code).  Learn more.

Suggested Subject Terms used in EBSCOhost (Business Source Complete and Communication & Mass Media Complete):
PRESS releases
PUBLIC relations
PUBLICITY
BUSINESS communication
 
These databases can also be searched by NAICS code (industry code). Learn more.

PR Week