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MKT 324: Public Relations and Publicity

Recommended tools and resources for the course MKT324 Public Relations and Publicity.

Industry Overviews & Profiles

Public Relations Services (NAICS CODES: 541820 SIC CODES: 8743) read the First Research industry profile for trends, risk, challenges, opportunities in this industry. The report includes a list of call prep questions. First Research is included in Mergent Intellect.

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Public Relations Specialists,
on the Internet at (visited September 04, 2019).

Finding a PR Agency

Industry Codes

Standard Industrial Classification (SIC)

8743 Public Relations Services

Establishments primarily engaged in the preparation of materials, written or spoken, which are designed to influence the general public or other groups in promoting the interests of their clients.

North American Industry Classification System (NAICS)

541820 Public Relations Agencies

This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.