The Gen Z Frequency: How brands tune in & build credibility by "The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves."
Marketing to Gen Z by "In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect with them. Based on original research and in-depth interviews, the book walks you through the new rules of marketing, explaining how to capture the hearts of young people who hate conspicuous ads"-- Provided by publisher.
Gen Z @ Work by "Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers."
The grocery shopping habits of Gen Z and Millennials by "This report examines the online and in-store grocery shopping journey of Gen Z and millennials through their perceptions, behaviors and attitudes toward grocery shopping today and their expectations for the future."
The Millennials: Americans Born 1977 to 1994, 6th by Its eleven chapters examine Millennials' attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. An additional nine chapters in the special supplement examine children and their families' education, health, housing, income, labor force, living arrangements, population, spending, and time use.
Millennials with Kids by Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. "Building on the highly acclaimedMarketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:
Marketing to Millennials by "Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: • Value social networking and aren't shy about sharing opinions • Refuse to remain passive consumers—they expect to participate in product development and marketing • Demand authenticity and transparency • Are highly influential—swaying parents and peers • Are not all alike—understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come."
The Next America by "Drawing on Pew Research Center's extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we're headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century."
Kids These Days by "Millennials have been stereotyped as lazy, entitled, narcissistic, and developmentally delayed. In fact, they are the hardest working and most educated generation in American history, a generation that poured unprecedented amounts of time and money into preparing themselves for the 21st century market. Yet here they are: poorer, more medicated, more precariously employed, and with less of a social safety net than their parents or even their grandparents. To find out why, Malcolm Harris, himself a Millennial, decided to conduct a meticulous, data driven analysis of the cultural, technological, and (especially) economic forces over the past 40 years that have shaped Millennial lives. What he discovered, and the sense he made of it, will change how you see yourself, your country, and our future - whether you're a Millennial or not. Examining broad trends like the professionalization of childhood, runaway student debt, the rise of the intern, mass incarceration, social media, and more, Kids These Days charts the rise of an American ethos so normalized that we forget to notice it: the treatment of children as investments, and he dares us to confront the consequences when those children grow up. Gripping, mercilessly argued, and deeply informed, Kids These Days is essential reading, not only for Millennials but for anyone ready to take a hard look at how we got here and where we're headed if we don't change course fast"-- Provided by publisher.
Who's Buying by Age, 9th by The new ninth edition of Who's Buying by Age is based on unpublished data collected by the Bureau of Labor Statistics'Consumer Expenditure Survey-you can't get these data online. For anyone who needs to know spending patterns by age-and age is probably the most important predictor of spending-Who's Buying by Age could be considered the Bible of Spending. Who's Buying by Age is a unique source for weekly and quarterly spending data.
Who's Buying Entertainment, 12th by 
The Baby Boom: Americans Born 1946 to 1964, 8th by The Baby Boom, 8th analyzes Boomer attitudes, lifestyles, incomes, spending, and wealth—providing a comprehensive portrait of the huge and influential generation whose top concerns are family, finances, health care, and retirement.The Millennials: Americans Born 1977 to 1994, 6th by Its eleven chapters examine Millennials' attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. An additional nine chapters in the special supplement examine children and their families' education, health, housing, income, labor force, living arrangements, population, spending, and time use.
Generation X: Americans Born 1965 to 1976, 8th by One of the most distinctive features of Generation X is its racial and ethnic diversity. Generation X: Americans Born 1965 to 1976 shows how Gen Xers are changing and what to expect from them in the future.
Older Americans, 7th by The new seventh edition of Older Americans: A Changing Market includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. --from publisher description
Best Customers : Demographics of Consumer Demand, 12th by "Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder."
American Buyers by American Buyers includes weekly and quarterly buying data for hundreds of items organized into 10 chapters—apparel, entertainment, financial, food and alcohol, gifts, health care, household operations, shelter and utilities, transportation, and a chapter encompassing personal care, reading, education, and tobacco. The raw spending data in American Buyers are not available on any government website.
Household Spending: Who Spends How Much on What, 19th by Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. The individual products and services are organized into chapters on apparel; entertainment; financial products; food and alcohol; gifts; household operations; shelter and utilities; personal care, reading, education, and tobacco; and transportation.
American Incomes: Demographics of Who Has Money, 10th by The 10th edition of American Incomes: Demographics of Who Has Money is your map to the changing consumer landscape, exploring and explaining the economic status of Americans in the aftermath of the Great Recession.