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Food Marketing Co-Op
Suggested resources for students in the Food Marketing Co-op classes
Mergent Online provides financial information on U.S. and international companies.
Includes:
U.S. Company Data & International Company Data
U.S. and International Company Archives
D&B Million Dollar Database
Country profiles and country risk profiles
Nexis Uni: BusinessUse to find information on both public and private companies,
compiled from a variety of sources. Content includes
news, financial, legal, and intellectual property.
Articles from magazines, journals, and trade publications covering management, marketing, advertising, accounting, finance, business law, and industries.
A comprehensive source of business and investment information with access to Standard & Poor's research-related products such as industry surveys, stock reports, and corporation records.
U.S. industry reports include performance, outlook, competition, supply chain, barriers to entry, and key statistics.
Porter's Five Forces : Understand Competitive Forces and Stay Ahead of the Competition by Michaux, Stéphanie Cadiat, Anne-Christine Probert, Carly"This book is a practical and accessible guide to understanding and implementing Porter's five forces, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the five forces that affect profitability and analyze each force in depth in relation to your company • Analyze the intensity of the competition within an industry and how this affects your business • Increase or maintain your competitive advantage according to the analysis."
Call Number: eBook Collection (EBSCOhost)
Publication Date: 2015
How Strong Is Your Firm's Competitive Advantage? by Daniel Marburger"In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential."
Articles from magazines, journals, and trade publications covering management, marketing, advertising, accounting, finance, business law, and industries.
Marketline's industry profiles include a Five Forces Analysis.
To locate a Marketline industry profile in Business Source Premier:
Industry keyword in search box (Title or Subject field)
select Industry Profile from Publication Type drop-down menu.