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Food Marketing Co-Op
Suggested resources for students in the Food Marketing Co-op classes
How Strong Is Your Firm's Competitive Advantage? by Daniel Marburger"In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential."