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MKT 324: Public Relations and Publicity

Recommended tools and resources for the course MKT324 Public Relations and Publicity.

Business Wire

Business Wire, a wholly owned subsidiary of Berkshire Hathaway, is the global market leader in commercial news distribution. Thousands of member companies and organizations depend on Business Wire to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities and the general public worldwide.

Note that only the press releases from the past 30 days on available on the Business Wire site.  For older press releases (September 19, 1983 through current) go to Business Wire on Nexis Uni.

Press Releases

Writing the Press Release

Subject Librarian

Cynthia Slater

Business Reference Librarian

Post Learning Commons & Drexel Library
Saint Joseph's University