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Sports Business

Sports business, marketing, sports law

Getting Started

Encyclopedia of Sports Management and Marketing by Mark Dodds (Editor); Linda E. Swayne (Editor) A comprehensive reference work bringing both sports management and sports marketing all together in one place.
Call Number: e-book accessible with SJU network login
Publication Date: 2011

Mintel

Mintel

Examples of recent reports in Mintel:

Sports Enthusiasts - US

Sports Events Marketing - US

Athletic Shoes - US

Fitness Clothing - US

Sports Marketing Analytics

Sports Market Analytics (SMA)
Market research and news for the sporting goods and sports marketing industries.
**Formerly known as SBRnet**

Industry Overviews

Sports marketing 2020-2021 by Richard K. Miller & Associates Accessible with an SJU network login.
Call Number: ebook (RKMA)
Publication Date: 2020