Research Guides: FMK 318: Retail Food Market Management: Consumers

Demographics of Consumer Food Spending by The Food Institute Campbell collection owns 1999-2016. 2006-current are accessible with an SJU network login
Call Number: available on SJU secure server (login required)

Publication Date: 2006 - current
Best Customers: Demographics of Consumer Demand, 10th by New Strategist Press Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the Consumer Expenditure Survey
ISBN: 9781940308425

Publication Date: 2015
Who's Buying by Race and Hispanic Origin by New Strategist Press Editors (Editor) It presents detailed. product-by-product household spending statistics for Asians, blacks, Hispanics, and non-Hispanic whites organized into ten chapters: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for people in other households, health care, household operations, shelter, transportation, and a chapter that looks at personal care, reading, education, and tobacco.
ISBN: 9781933588483

Publication Date: 2015
Who's Buying Groceries, 13th by New Strategist Press
Call Number: eBook Collection (EBSCOhost)

Publication Date: 2018

The 13th edition of Who's Buying Groceries is based on unpublished data collected by the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey—you can't get these data online. It examines how much Americans spend on food at grocery and convenience stores by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education.

Acosta's The Why Behind the Buy 2018 14th edition of The Why Behind the Buy covers insights on behavior and buying patterns of today’s shoppers, evolution of eating habits, how to increase shopper engagement
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Free with registraion
Consumer Expenditure Survey (CE) "The Consumer Expenditure Survey (CE) program consists of two surveys collected for the Bureau of Labor Statistics by the Census Bureau - the quarterly Interview survey and the Diary survey - that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics."
Food shopping behavior in the U.S. - Statista Dossier Facts and statistics on food shopping behavior in the U.S. This dossier provides statistical information about food shopping behavior among consumers in the United States.
Statistics and facts on Millennials' grocery shopping behavior in the U.S. (Statista) The Millennial generation, also known as Generation Y, includes consumers who were teens around the turn of the Millennium (roughly birth dates from the early 1980s to the early 2000s). The generation follows demographic cohort Generation X.

Reports on Consumers

Fresh Trends 2020 (The Packer) "Since 1983 The Packer has sponsored 34 consumer studies to track trends in the purchase and consumption of fresh produce...Fresh Trends represents the only ongoing consumer research study that is available to the entire industry."
Shopping for Health
"...examines shoppers’ interest and attitudes, as well as in-store activities, regarding health and nutritional concerns and the ways in which these play out in purchase decisions at the grocery store."
Food Purchase Decisions of Millennial Households Compared to Other Generations (December 2017) This report uses Information Resources, Inc.’s Consumer Network dataset to investigate how Millennial households allocate their food-at-home budget, breaking monthly purchases out by food category. Millennials prefer convenience more than other generational cohorts when making food-at-home purchases, with the largest budget shares going to food categories dominated by ready-to-eat foods.
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Economic Information Bulletin No. (EIB-186) 57 pp

The grocery shopping habits of Gen Z and Millennials by Food Marketing Institute "This report examines the online and in-store grocery shopping journey of Gen Z and millennials through their perceptions, behaviors and attitudes toward grocery shopping today and their expectations for the future."
Call Number: PDF report SJU login required

Publication Date: 2020

FMK 318: Retail Food Market Management

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Reports on Consumers