Winmo (formerly Red Books)Information on companies, brands and agencies, including media spend. Winmo also provides access to the AdForum Creative Library which contains fully credited ad campaigns and creative work from the world's leading advertising agencies and production companies.
IBISWorldIBISWorld provides industry research reports. Reports include industry performance, outlook, major companies, supply chain, demand drivers, cost structure, barriers to entry, and key statistics.
First Research**Please access First Research through the Mergent Intellect database link**
First Research includes over 500 Industry Profiles covering 1000 industry segments.
Profiles consist of key statistics and analysis on market and competitive landscape characteristics, operating conditions, business challenges, industry trends, current and historical industry growth, and more. Reports are updated quarterly and offer print-friendly customizable HTML, copy/paste text, and PDF formats.
Covers the structure of the advertising industry; who are the advertisers?; the role of brands and branding; the key advertising media sectors; the creation of advertisements; the finances; research; controversial areas of advertising; and the benefits of advertising"
Call Number: eBook Collection (EBSCOhost)
Publication Date: 2010
How 30 Great Ads Were Made by Eliza Williams"This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but also for anyone who is curious about this creative process. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development – including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the current period of rapid change is influencing the skills now required to work within the industry."