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Resources for MKT301 Integrated Marketing Communications, MKT303, and MKT321 Advertising.

The SRDS Consumer Media Advertising Source™ gives you comprehensive planning data on U.S. print magazines that reach consumer audiences.

The SRDS TV and Cable Source® gives you comprehensive planning data on U.S. broadcast and cable television advertising opportunities.

  • 1,700+ TV stations
  • 430+ cable systems
  • 400+ TV/cable networks

The SRDS Radio Advertising Source™ gives you comprehensive planning data on U.S. AM/FM commercial radio stations, including format detail, demographics and contact information.

  • 10,300+ AM/FM commercial stations

Digital: Websites & Programmatic 

  • Determine what programmatic inventory publishers have for sale, at what price and how to buy it.
  • View a publisher’s digital ad opportunities, avails, pricing and permitted targeting options.


Kantar SRDS Training Videos

SRDS Print Magazine Resources (4 minutes, 52 seconds) Business Publications (including the healthcare titles) and Consumer Magazines.

Calculators and Tools

To find SQAD costs per point levels on SRDS:

  • From the Broadcast tab, choose TV & Cable Media - SQAD Cost Per Point Level Reports.

  • Choose a DMA (Designated Market Area) and download the associated report.