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Recommended for MKT301, MKT303, and MKT321 Advertising.

The SRDS Consumer Media Advertising Source™ gives you comprehensive planning data on U.S. print magazines that reach consumer audiences.

The SRDS TV and Cable Source® gives you comprehensive planning data on U.S. broadcast and cable television advertising opportunities.

  • 1,700+ TV stations
  • 430+ cable systems
  • 400+ TV/cable networks

The SRDS Radio Advertising Source™ gives you comprehensive planning data on U.S. AM/FM commercial radio stations, including format detail, demographics and contact information.

  • 10,300+ AM/FM commercial stations

Digital: Websites & Programmatic 

  • Determine what programmatic inventory publishers have for sale, at what price and how to buy it.
  • View a publisher’s digital ad opportunities, avails, pricing and permitted targeting options.


Kantar SRDS Training Videos

SRDS Print Magazine Resources (4 minutes, 52 seconds) Business Publications (including the healthcare titles) and Consumer Magazines.