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Spanish for Business

Recommended resources for research on Spanish-speaking markets.

Recommended

Mintel Mintel Reports are market research reports on consumers and products. Mintel Global New Products Database (GNPD) monitors product launches in consumer packaged goods.
Statista Includes a broad range of statistics from national and international data sources, searchable by industries, markets, topics, and countries.

Who's Buying by Race and Hispanic Origin, 10th by New Strategist Press The tenth edition of Who's Buying by Race and Hispanic Origin is based on unpublished data collected by the Bureau of Labor Statistics'2013 Consumer Expenditure Survey, data you can't get online. It presents detailed product-by-product household spending statistics for Asians, Blacks, Hispanics, and non-Hispanic Whites organized into ten chapters: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for people in other households, health care, household operations, shelter, transportation, and a chapter that looks at personal care, reading, education, and tobacco.
Call Number: eBook Collection (EBSCOhost)

ISBN: 9781933588483

Publication Date: 2015

U.S. Census Bureau: Hispanic Origin materials "Hispanic origin can be viewed as the heritage, nationality, lineage, or country of birth of the person or the person’s parents or ancestors before arriving in the United States. People who identify as Hispanic, Latino, or Spanish may be any race."

Marketing and Advertising

Winmo Data on advertising agencies, advertisers, key contacts, ad spends, media types, and more.

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From the International Business guide

Hispanic Marketing : the power of the new Latino consumer, 3rd by Felipe Korzenny; Betty Ann Korzenny; Sindy Chapa
Call Number: Status Book shelves (2nd fl.) HF5415.33.U6 K67 2017

Publication Date: 2017

Culture Marketing Council
The Culture Marketing Council: The Voice of Hispanic Marketing is the only national trade organization representing the entire Hispanic marketing, communications and media industry.

Last Updated: Jun 6, 2025 4:36 PM
URL: https://guides.sju.edu/spanishforbusiness
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Subjects: Business, Languages and Linguistics, Marketing