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International Business

Resources for international business courses, including IBU210 and IBU150

Sources for PEST(LE)

PEST stands for Political, Economic, Socio-cultural and Technological. 

PESTLE adds Legal and Environmental aspects to the PEST analysis

Creating a PEST analysis | Market Research Blog

People are usually familiar with SWOT analysis to identify the strengths, weaknesses opportunities and threats to an organisation or specific project. But, do you know about PEST analysis? Watch our video Creating a PEST analysis to see how you can compare the wider political, economic, social and technological factors that will impact decision making.