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Advertising: Welcome

Recommended resources for advertising, including the course MKT321 Advertising.

Recommended Licensed Resources


Ad Council
The leading producer of public service advertisements (PSAs) since 1942.

Advertising Research Foundation (ARF)
The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.  The Foundation publishes The Journal of Advertising Research (JAR).

American Advertising Federation (AAF)
The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America.

National Advertising Review Board (NARB) is
The appeal division of the advertising industry's self-regulatory system.

The Philadelphia Advertising Club
(a.k.a. Philly Ad Club, PAC)
For more than 60 years, The Philadelphia Advertising Club, a non-profit organization, has served the industry's professionals with distinction. It is one of the region's largest and most active trade associations. It represents Greater Philadelphia Ad Agencies, Greater Philadelphia Interactive Agencies, Philadelphia Media Buying Agenices, other specialty agencies, Philadelphia Broadcast and Print Media, and more.

To locate associations:

Encyclopedia of Associations: National Organizations of the U.S. - info

Encyclopedia of Associations: International Organizations  - info

Advertising World

Advertising World
"The Ultimate Marketing Communications Directory" at The University of Texas at Austin

The Industry

Industry encyclopedias with overviews of the advertising industry:

Subject Librarian

Cynthia Slater
Post Learning Commons and Drexel Library

Room 124

Saint Joseph's University

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