The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns (3rd edition) by
"Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns."
Copywriting : Successful Writing for Design, Advertising and Marketing. (2nd ed.). by
"Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."
How to Write a Good Advertisement: a Short Course in Copywriting by 
How to write copy that sells : the step-by-step system for more sales, to more customers, more often. by
"How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs."
100 Ways to Create a Great Ad by
"... an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the'Reveal'and the'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. "
Advertising by Design, 3rd by
"This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal."
Layout workbook : a real-world guide to building pages in graphic design (Revised and updated edition) by 
