Research Guides: Advertising: Rates & Expenditures

Thumbnail Media Planner by Ronald Geskey Consult for basic information about media costs. The purpose of the Planner is to provide a quick source of marketing and media data for advertisers, AEs, media planners & buyers..
Call Number: Drexel Reference HF5415.3 .T48

Advertising Ratios and Budgets by Schonfeld and Associates Staff
Call Number: eBook
Publication Date: 2022 and earlier years
LATEST EDITION online with SJU login.
This detailed report covers over 5,000 companies and 300 industries with historical advertising budgets, ad-to-sales ratios and ad-to-gross margin ratios, as well as budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies.

Winmo This link opens in a new window Data on advertising agencies, advertisers, key contacts, ad spends, media types, and more.

Calculators and Tools

ClickZ Stats "An award-winning source for interactive and Internet research. Facts, figures, research, and data on every facet of the online industry, domestic and worldwide." (source: Click Z: About Us)
Marketing Charts
Media Planning & Buying Calculators (SRDS)
Out of Home Advertising Association of America OAAA is the lead trade association representing the out of home advertising industry.
Television Bureau of Advertising (TVB) TVB is the not-for-profit trade association of America's broadcast television industry. Research Central is a one-stop source for relevant and timely audience analyses, as well as ad revenue breakdowns.

Nielsen DMA Rankings
Nielsen Designated Market Area (DMA) rankings for 2021 covers over 200 markets.
Comscore rankings
Comscore is a leading audience measurement company