The Food and Beverage Magazine Guide to Restaurant Success by
"A complete how-to guide with ALL you need to know to open and run a successful restaurant." -publisher
Foodservice management : principles and practices (12th ed.). by 
Hospitality and Restaurant Marketing by 
Restaurant success, by the numbers : a money-guy's guide to opening the next new hot spot by 
Running a Restaurant for Dummies, 2nd by
"Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant. Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant -- and this handy guide will show you how to make your dream a reality". - publisher
Selling eating : restaurant marketing beyond the word "delicious" by Business plans often include a section on Marketing. Examples: