Research Guides: Foodservice Marketing: Market Research

Recommended Sources

Mintel
Mintel Reports are market research reports on consumers and products. Mintel Global New Products Database (GNPD) monitors product launches in consumer packaged goods.
Statista

Restaurant Success by the Numbers, Revised edition by Roger Fields
Call Number: Drexel TX911.3.M27 F54 2014

Publication Date: 2014

"a money-guy's guide to opening the next new hot spot"
Chapter 3: Your Target Market.
Chapter 14: Taking It to the Streets
Running a Restaurant for Dummies, 2nd by Michael Garvey; Andrew G. Dismore; Heather Heath
Call Number: eBook

Publication Date: 2019
The Restaurant: from concept to operation by John R. Walker
Call Number: Drexel TX911.3.M27 W352 2022

ISBN: 9781119762164

Publication Date: 2022

Chapter 5: Restaurant Business and Marketing Plans