The Food and Beverage Magazine Guide to Restaurant Success
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"A complete how-to guide with ALL you need to know to open and run a successful restaurant." -publisher
Foodservice management : principles and practices (12th ed.).
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Hospitality and Restaurant Marketing
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Restaurant success, by the numbers : a money-guy's guide to opening the next new hot spot
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Running a Restaurant for Dummies, 2nd
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"Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant. Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant -- and this handy guide will show you how to make your dream a reality". - publisher
Selling eating : restaurant marketing beyond the word "delicious"
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Business plans often include a section on Marketing. Examples: