Business Source Complete
This link opens in a new windowArticles from magazines, journals, and trade publications covering management, marketing, advertising, accounting, finance, business law, and industries. Try a new interface for this database here.
Locate a company's SWOT analysis in Business Source Complete:
Company Name in the search box
select SWOT Analysis from Publication Type drop-down menu
In Statista Industry Reports. Locate a report (not dossier) for your industry. Review the description and table of contents. A SWOT analysis is usually included in the Introduction of the report.
