'How to' Research and Surveys
This is the "Getting Started" page of the "Marketing" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content
Research Guides e-Journals e-Resources: A-Z Post Learning Commons and Drexel Library Library Catalog Post Learning Commons and Drexel Library Home SJU Home Ask a Librarian 24/7 Help Research Guides Discover! Research by Subject Interlibrary Loan


Recommended resources for Marketing topics
Last Updated: May 27, 2014 URL: http://guides.sju.edu/marketing Print Guide RSS Updates

Getting Started Print Page

Getting Started: On This Page

Encyclopedias and books

Marketing associations


See the Books page for information about locating books in this Library on your topic. 



Encyclopedia of Major Marketing Campaigns - info

Encyclopedia of Major Marketing Strategies - "A continuation of Encyclopedia of Major Marketing Campaigns, this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013." (source: GVRL)

Mintel Oxygeninfo  Choose the Media Homepage for coverage of new campaigns, agency news, and accounts gains & losses.


Encyclopedias and Books

Marketing encyclopedia : issues and trends shaping the future 

Print in the Drexel Library Reference (1st floor) HF5415 .M2982 1995 

Encyclopedia of Business and Finance - info

Designed for the nonspecialist, the Encyclopedia of Business and Finance is a 2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems.

AMA Dictionary American Marketing Association

Handbook of Market Segmentation in Business Source Complete

Strategic Marketing in  Business Source Complete

Marketing Strategy Desktop Guide in Business Source Complete

Gurus on Marketing in Business Source Complete 

Handbook of Niche Marketing: Principles & Practice in Business Source Complete

NetLingo: Marketing

Online marketing and advertising terms explained.

Oxford Textbook of Marketing in Business Source Complete

Principles of Marketing in Business Source Complete

The Elgar Companion to Consumer Research and Economic Psychology in Credo Reference  - info

SJU Post Learning Commons and Drexel Library
Saint Joseph's University
5600 City Avenue. | Philadelphia, PA 19131
610-660-1904 | For questions about your research, contact an SJU Reference Librarian

Last Revision/Review:

Loading  Loading...