Encyclopedia of Major Marketing Strategies - "A continuation of Encyclopedia of Major Marketing Campaigns, this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013." (source: GVRL)
Print in the Drexel Library Reference (1st floor) HF5415 .M2982 1995
Designed for the nonspecialist, the Encyclopedia of Business and Finance is a 2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems.
AMA Dictionary American Marketing Association
Online marketing and advertising terms explained.