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Marketing: Getting Started

Recommended resources for Marketing topics

Getting Started: On This Page

Encyclopedias and books

Marketing associations

Campaigns

See the Books page for information about locating books in this Library on your topic. 

Campaigns

Encyclopedia of Major Marketing Campaigns - info

Encyclopedia of Major Marketing Strategies - "A continuation of Encyclopedia of Major Marketing Campaigns, this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013." (source: GVRL)

Mintel Oxygeninfo  Choose the Media Homepage for coverage of new campaigns, agency news, and accounts gains & losses.

Encyclopedias and Books

Marketing encyclopedia : issues and trends shaping the future 

Print in the Drexel Library Reference (1st floor) HF5415 .M2982 1995 

Encyclopedia of Business and Finance - info

Designed for the nonspecialist, the Encyclopedia of Business and Finance is a 2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems.

AMA Dictionary American Marketing Association

Handbook of Market Segmentation in Business Source Complete

Strategic Marketing in  Business Source Complete

Marketing Strategy Desktop Guide in Business Source Complete

Gurus on Marketing in Business Source Complete 

Handbook of Niche Marketing: Principles & Practice in Business Source Complete

NetLingo: Marketing

Online marketing and advertising terms explained.

Oxford Textbook of Marketing in Business Source Complete

Principles of Marketing in Business Source Complete

The Elgar Companion to Consumer Research and Economic Psychology in Credo Reference  - info

Subject Librarian

Cynthia Slater
Contact:
Post Learning Commons and Drexel Library

Room 124

Saint Joseph's University

610-660-1139
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