Start Your Own Microbrewery, Distillery, or Cidery by "You'll gain an insider's look at how to:Analyze craft products, their distinct challenges, and dynamic marketWrite a winning business plan that promotes growth and secures fundingKeep overhead low and margins high with options like self-distributionCapture customers and create evangelists with the story behind the brandEnhance the brand experience with events, taprooms, tastings, and toursDevelop invaluable relationships with distributors and restaurants."
Guide to Starting Your Own Brewery, 2nd by "This comprehensive guide will help you plan and open a thriving, quality-oriented brewery. It reviews everything that matters, from site selection and branding to regulatory requirements, flooring choices and equipment considerations."
The Economics of Beer by "This book is the first economic analysis of the beer market and brewing industry."
The Audacity of Hops by "Based on extensive archival research as well as interviews with the movement's key players going back to the 1960s, this acclaimed book is the most comprehensive chronicle yet of one of the most interesting and lucrative culinary trends in the U.S. since World War II."
The Chemistry of Beer by "Whether you're a home brewer, a professional brewer, or just someone who enjoys a beer, The Chemistry of Beer will take you on a fascinating journey, explaining the underlying science and chemistry at every stage of the beer making process. All the science is explained in clear, non-technical language, so you don't need to be a PhD scientist to read this book and develop a greater appreciation for the world's most popular alcoholic drink.
The Craft Beer Revolution by "In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together in one of America's great entrepreneurial triumphs. Citing hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon, he shows how their combined efforts have grabbed 10 percent of the US beer market―and how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers."
The Oxford Companion to Beer by The first major reference work to investigate the history and vast scope of beer, The Oxford Companion to Beer features more than 1,100 A-Z entries written by 166 of the world's most prominent beer experts.
