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FMK 202: Overview of the Global Food Industry
Recommended resources for the secondary research assignment.
GNPD (Global New Products Database) monitors product innovation and retail success in the consumer packaged goods market. Alcoholic Drinks, including the Wine category, are covered.
The Business of Winemaking by Jeffry L. Lamy"The Business of Winemaking places all facets of the wine business in perspective for investors, owners, and anyone else who is interested in how the wine business operates."
Call Number: eBook Collection (EBSCOhost)
Publication Date: 2015
The Oxford Companion to Wine, 4th by Jancis Robinson (Editor); Julia Harding (Editor)"Winner of the 2016 James Beard Award for Beverage, this exhaustively updated fourth edition incorporates the very latest international research to present 300 new entries on topics ranging from additives and wine apps to WSET and Zelen. Over 60 percent of all entries have been revised; and useful lists and statistics are appended, including a unique list of the world's controlled appellations and their permitted grape varieties, as well as vineyard area, wine production and consumption by country. "
Call Number: e-book accessible with an SJU network login.
Wine Marketing and Sales, 3rd by Janeen Olsen; Liz Thach; Paul WagnerNew Third edition adds topics on social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Written by three of the industry’s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the marketing knowledge within reach of the untrained winery owner."
For a Marketline industry profile in BSC:
+ industry keyword in search box (Title or Subject field)
+select Industry Profile from Publication Type drop-down menu.
+refine results by geography
+sort results by date