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FMK 202: Overview of the Global Food Industry
Recommended resources for the secondary research assignment.
Appetite for Change, 2nd by Warren J. Belasco"Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods."
Hippie Food by Jonathan Kauffman"A gastronomic study of the gradual integration of organic food choices into public consumption. San Francisco Chronicle James Beard Award-winning food journalist Kauffman, who worked as a line cook, gives overdue credit to an organic agricultural movement whose popularity spread like wildfire in the 1970s." (Kirkus Reviews)
Organic Production and Food Quality by Robert Blair"This volume is the first comprehensive text on how organic production methods influence the quality and safety of foods, based on an unbiased assessment of the international scientific findings and the results of food monitoring programs in North America, Europe, Australia and New Zealand. Documented findings related to the nutritional quality, safety and “healthfulness” of organic food are assessed, as well as findings related to the motivation of consumers to buy organic food. In Organic Production and Food Quality the food industry, researchers and academics in all relevant fields will find an authoritative and up-to-date source of unbiased information on how organic production affects food quality. The assessment will allow the concerns of consumers to be adequately addressed, relevant marketing programs established and appropriate information disseminated."
Call Number: eBook Collection (ProQuest)
Publication Date: 2012
Recipe for Success by Abigail Steinberg"Recipe for Success gives you the benefit of an expert's in-depth experience, taking you from initial conception to cashing out-and covering everything in between. Filled with real life examples, the book helps you: Package and launch your product * Work effectively with distributors * Win the fiercely competitive battle for store placement * Prepare for trade shows * Deal with slotting fees, "free fills", promotions, discounts, and demos * Negotiate broker partnerships * And more Make no mistake: the natural foods industry is not user-friendly, but with this indispensable guide you can avoid the common-and highly expensive-traps many start-ups fall into . . . and make your dream business a delicious reality."
"...examines shoppers’ interest and attitudes, as well as in-store activities, regarding health and nutritional concerns and the ways in which these play out in purchase decisions at the grocery store."