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Determining the Competitive Landscape.

  1. Start with the nonprofit's donor list, usually listed on its website.
  2. Next, look at other nonprofits these organizations sponsor. Guidestar and the Foundation Center can help, but usually it's right on the public websites, and too often gets overlooked.
  3. Do the same thing with any competitors you find through Idealist, United Way, etc.
  4. If a nonprofit isn't getting funded by a foundation that funds a competitor, it's worth trying to find out why. This, too, is often overlooked.
  5. This also works for funders: if a similar foundation is funding x, y, and z, and your community foundation is only funding x and y, it's worth investigating.

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