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Achieving Success in Nonprofit Organizations by Kloppenborg; Laning"This book is an essential tool to help you grow with your nonprofit organization. Whether you are an executive director, manager, board member, pastor, or key volunteer, the details here will help you achieve so much more. The four overarching areas of what the authors term a “virtuous cycle in nonprofit organization success”—living the mission, making good decisions, getting things done, developing your team—emerged from literature searches, focus groups, and surveys to discover objectively what critical skills and knowledge are most useful to leaders of nonprofit organizations. Inside, experts contribute individual chapters in each of these four areas. This book can be used as a reference for specific skills and knowledge in any of these areas. It can also be used as a text since it covers 16 specific chapters within the four major sections and each chapter has a major case study, assessment questions, and summaries of key concepts."
Call Number: eBook Collection (EBSCOhost)
ISBN: 9781606497289
Publication Date: 2014
Building Your Brand by Michele Levy"This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand."
Developing Nonprofit and Human Service Leaders by Larry D. Watson; Richard A. Hoefer"Developing Nonprofit and Human Service Leaders comprehensively prepares students with the skills to successfully manage human service organizations. Authors Larry D. Watson and Richard Hoefer explore core managerial competencies tailored to the unique environment of these organizations, including administrative responsibilities, values and ethics, organizational theories, leadership, boards of directors, fundraising, supervision, research, cultural consideration, and more. This essential text offers hands-on practice for the skills that future administrators will need to make a substantial impact in their organizations and communities."
Streetsmart Financial Basics for Nonprofit Managers, 4th by Thomas A. McLaughlin"This comprehensive guide provides effective, easy-to-use tips, tools, resources, and analyses. The light, humorous tone in Streetsmart Financial Basics for Nonprofit Managers makes it an accessible resource for nonprofit executives, board members, students, and those new to the field."
Effective Fundraising for Nonprofits, 5th by Ilona BrayFeaturing advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, this edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done.
Call Number: eBook Collection (EBSCOhost)
Publication Date: 2016
The Brand IDEA by Nathalie Laidler-Kylander; Julia Shepard Stenzel"Laidler-Kylander and Stenzel present a new framework for nonprofit brand management which they have termed the brand IDEA (Integrity, Democracy, and Affinity). The model eschews traditional, outdated brand tenets of control and competition in favor of a more strategic, sector-centric approach that is anchored in the mission, based on participatory processes, and promotes clarity and collaboration."
Call Number: eBook Collection (ProQuest)
Publication Date: 2013
Determining the Competitive Landscape.
Start with the nonprofit's donor list, usually listed on its website.
Next, look at other nonprofits these organizations sponsor. Guidestar and the Foundation Center can help, but usually it's right on the public websites, and too often gets overlooked.
Do the same thing with any competitors you find through Idealist, United Way, etc.
If a nonprofit isn't getting funded by a foundation that funds a competitor, it's worth trying to find out why. This, too, is often overlooked.
This also works for funders: if a similar foundation is funding x, y, and z, and your community foundation is only funding x and y, it's worth investigating.
Each history runs between 3-10 pages, and include Key dates, Company Perspectives (mission, goals, ideals), Principal Competitors, Principal Subsidiaries, and Further Reading. Histories are updated periodically.