FMK 202: Overview of the Global Food Industry

Encyclopedia of Global Brands, 2nd by Thomson Gale Staff (Editor); St. James Press Staff (Compiled by); Paula Kepos Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.

Encyclopedia of Consumer Brands by Janice Jorgensen (Editor) This 3 volume set covers 600 of the most popular brands in America from 1950s-early 1990s. Volume 1: Consumable Products. Volume 2: Personal Products. Volume 3: Durable Goods

FMCG by Greg Thain; John Bradley "This book is a history of the some of the world's most famous brands"