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FMK 202: Overview of the Global Food Industry
Recommended resources for the secondary research assignment.
Encyclopedia of Global Brands, 2nd by Thomson Gale Staff (Editor); St. James Press Staff (Compiled by); Paula KeposContains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Call Number: e-book set available with SJU network login
Nexis Uni: BusinessUse to find information on both public and private companies,
compiled from a variety of sources. Content includes
news, financial, legal, and intellectual property.
Food & Beverage Market Place GOLDDirectory of companies in the food supply chain, including brokers, importers, warehouses, and transportation firms.
Mergent IntellectInformation on private and public U.S. and international businesses.
Mergent OnlineMergent Online provides financial information on U.S. and international companies.
Includes:
U.S. Company Data & International Company Data
U.S. and International Company Archives
D&B Million Dollar Database
Country profiles and country risk profiles
Nexis Uni: BusinessUse to find information on both public and private companies,
compiled from a variety of sources. Content includes
news, financial, legal, and intellectual property.
NetAdvantageA comprehensive source of business and investment information with access to Standard & Poor's research-related products such as industry surveys, stock reports, and corporation records.
Articles from Trade Publications
ABI/INFORM CollectionArticles from business magazines, newspapers, trade publications, and academic journals.
Business Source CompleteArticles from magazines, journals, and trade publications covering management, marketing, advertising, accounting, finance, business law, and industries.
Examples of trade (industry) magazines and journals. More in the Campbell Collection. Use the Journals Search to find more!