Encyclopedia of Global Brands, 2nd by Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Encyclopedia of Consumer Brands by This 3 volume set covers 600 of the most popular brands in America from 1950s-early 1990s. Volume 1: Consumable Products. Volume 2: Personal Products. Volume 3: Durable Goods
FMCG by "This book is a history of the some of the world's most famous brands"Examples of trade (industry) magazines and journals. More in the Campbell Collection. Use the Journals Search to find more!