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Marketing

Recommended resources for Marketing topics

Researching Brands

The Encyclopedia of Global Brands, 2nd Edition, is an update of Encyclopedia of Consumer Brands (ECB):

see Part V: Brand Preference Surveys 

Lists, Rankings, and Brand Share

World's Most Valuable Brands

Infographic: The World's Most Valuable Brands 2020 | Statista You will find more infographics at Statista

Branding - Licensing

Books on Branding