Marketing

Consumer Marketing 2020-2021 by Richard K. Miller & Associates The handbook categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization.

The Gen Z Frequency: How brands tune in & build credibility by Gregg L. Witt; Derek E. Baird "The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves."

Marketing to Gen Z by Jeff Fromm; Angie Read "In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect with them. Based on original research and in-depth interviews, the book walks you through the new rules of marketing, explaining how to capture the hearts of young people who hate conspicuous ads"-- Provided by publisher.

Gen Z @ Work by David Stillman; Jonah Stillman "Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers."

The grocery shopping habits of Gen Z and Millennials by Food Marketing Institute "This report examines the online and in-store grocery shopping journey of Gen Z and millennials through their perceptions, behaviors and attitudes toward grocery shopping today and their expectations for the future."

Managing Generation Z: How to Recruit, Onboard, Develop, and Retain the Newest Generation in the Workplace by Robin Paggi; Kat Clowes SJU login required

The Millennials: Americans Born 1977 to 1994, 6th by New Strategist Press Its eleven chapters examine Millennials' attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. An additional nine chapters in the special supplement examine children and their families' education, health, housing, income, labor force, living arrangements, population, spending, and time use.

Marketing to Millennials : Reach the Largest and Most Influential Generation of Consumers Ever by Jeff Fromm; Christie Garton "Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: • Value social networking and aren't shy about sharing opinions • Refuse to remain passive consumers—they expect to participate in product development and marketing • Demand authenticity and transparency • Are highly influential—swaying parents and peers • Are not all alike—understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come."

The next America : boomers, millennials, and the looming generational showdown by Paul Taylor; Pew Research Center Staff "Drawing on Pew Research Center's extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we're headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century."

Kids These Days by Malcolm Harris "Millennials have been stereotyped as lazy, entitled, narcissistic, and developmentally delayed. In fact, they are the hardest working and most educated generation in American history, a generation that poured unprecedented amounts of time and money into preparing themselves for the 21st century market. Yet here they are: poorer, more medicated, more precariously employed, and with less of a social safety net than their parents or even their grandparents. To find out why, Malcolm Harris, himself a Millennial, decided to conduct a meticulous, data driven analysis of the cultural, technological, and (especially) economic forces over the past 40 years that have shaped Millennial lives. What he discovered, and the sense he made of it, will change how you see yourself, your country, and our future - whether you're a Millennial or not. Examining broad trends like the professionalization of childhood, runaway student debt, the rise of the intern, mass incarceration, social media, and more, Kids These Days charts the rise of an American ethos so normalized that we forget to notice it: the treatment of children as investments, and he dares us to confront the consequences when those children grow up. Gripping, mercilessly argued, and deeply informed, Kids These Days is essential reading, not only for Millennials but for anyone ready to take a hard look at how we got here and where we're headed if we don't change course fast"-- Provided by publisher.

The grocery shopping habits of Gen Z and Millennials by Food Marketing Institute "This report examines the online and in-store grocery shopping journey of Gen Z and millennials through their perceptions, behaviors and attitudes toward grocery shopping today and their expectations for the future."