The New Rules of Marketing and PR, 8th by 
Ogilvy on Advertising in the Digital Age by
"This indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future."
Social Media Marketing for Dummies, 4th by
"In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy." - publisher
Social media for business : foolproof tips to help you promote your business or your brand. by
This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool.
Social Media Strategy : a practical guide to social media marketing and customer engagement by
"Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work." - publisher
Strategic social media : from marketing to social change by
"Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals."
The YouTube Formula: how anyone can unlock the algorithm to drive views, build an audience, and grow revenue by
"This book will provide everything a YouTube creator needs to optimize their content strategy, including in-depth, applicable strategies for how to launch a channel, drive massive view and subscriber growth, build a brand and increase engagement, improve searchability, and drive commerce through YouTube."
#Share: How to Mobilize Social Word of Mouth (sWOM) by 
Influencer Marketing for Brands : what YouTube and Instagram can teach you about the future of digital advertising by
"Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube." - publisher
Digital Influence: unleash the power of influencer marketing to accelerate your global business by
"This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. 'Digital Influence' covers everything from how to identify the right influencers and determine "level of influence" to collaborating with influencers and measuring ROI." - publisher
