Gale Encyclopedia of Multicultural America, 3rd by This work includes 23 new ethnic groups and contains 152 revised ethnic entries on specific minority groups in the U.S., with an emphasis on culture (religions, holidays, customs, language) in addition to information on historical background and settlement patterns. The encyclopedia also covers ethnoreligious groups such as Jews, Chaldeans and Amish.
2016 Thumbnail Media Planner by LATEST EDITION ON RESERVE. See chapter "Emerging Markets & Media"
Hispanic marketing & public relations : understanding and targeting America's largest minority by Accompanied by a companion web site: 
Who We Are Hispanics, 2nd by Who We Are: Hispanics brings you the facts you need about the nation’s largest minority—the 55 million Hispanics in the United States, or one in six Americans. Its 11 chapters examine Hispanic attitudes, education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth.
Contemporary American Religion by Explores contemporary American religion in all its diversity. In addition to profiling religious groups, from the modern forms of Catholicism and Judaism to cults such as Heaven's Gate and the Branch Davidians, the set includes articles on cultural, social, and legal issues, as well as holidays and celebrations, the arts, and other topics. 2 volumes.
Transcultural Marketing by This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. The chapters profile three ethnic subcultures (U.S. Latinos, African Americans, Asian Americans), five age-cohorts (Tweens, Generation Y, Generation X, the Baby Boomers, and the Mature Market), and one subculture based on sexual orientation and identity (the LGBT subculture).
Multicultural Intelligence by 
Who's Buying by Race and Hispanic Origin, 10th by It presents detailed. product-by-product household spending statistics for Asians, blacks, Hispanics, and non-Hispanic whites organized into ten chapters: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for people in other households, health care, household operations, shelter, transportation, and a chapter that looks at personal care, reading, education, and tobacco.
Who We Are Asians, 2nd by Provides detailed estimates of the numbers of Asians nationally and by state and metropolitan area. Also includes the latest socioeconomic data on the Asian population. Provides detailed spending data for Asian households. Results from the American Time Use Survey are also presented, profiling Asian time use and comparing it to the averages.
Who We Are Blacks, 2nd by Who We Are: Blacks brings you the facts you need about the size and characteristics of this fast-growing and politically powerful minority. Its 11 chapters examine Black attitudes, education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth.