Transcultural Marketing by Marye Tharp This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. The chapters profile three ethnic subcultures (U.S. Latinos, African Americans, Asian Americans), five age-cohorts (Tweens, Generation Y, Generation X, the Baby Boomers, and the Mature Market), and one subculture based on sexual orientation and identity (the LGBT subculture).Call Number: HF5415.332.M56 .T48 2014
ISBN: 0765642999
Publication Date: 2014-05-30