Understanding Global Cultures, 6th by
"In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation."
Etiquette and Taboos Around the World by
"This book includes topics such as greeting and meeting, appearance and dress, table manners, body language, social situations and hospitality, verbal communications, business etiquette, religious etiquette, gift-giving, and even "netiquette" regarding social media."
Short Course in International Marketing: Approaching and Penetrating the International Marketplace, 3rd by
Chapter 1: Marketing Basics
Chapter 2: Elements of the Marketplace
Chapter 3: The Dimensions of International Marketing
Chapter 4: International Trade
Chapter 5: The Role of Governments
Chapter 6: The Role of Cultural Forces
Chapter 7: Developing Products for the Foreign Market
Chapter 8: Market Research
Chapter 9: Preparing for Market Entry
Chapter 10: Developing Distribution
Chapter 11: Advertising and Promotions
Chapter 12: Making Contact
Chapter 13: Staffing the New Market
Chapter 14: Evaluating Performance
Chapter 15: Marketing Plan
Chapter 16: The Marketing Audit
Chapter 17: Glossary
Chapter 18: Resources
Short Course In International Marketing Blunders, 3rd by
"A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying'the correct way'or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others."
Winning Global Markets by
"Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025."