Euromonitor PassportPassport is a global tool that allows users the ability to identify a consumer market (ex: Beer in China, Smartphones in France, Bottled Water in the US), see all of the players in that market, and also understand relevant consumer dynamics of that market. It contains thousands of full-text reports and millions of downloadable statistics in categories like Industries, Business Dynamics, Population, Lifestyles, and more.
Understanding Global Cultures, 6th by Martin J. Gannon; Rajnandini Pillai"In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation."
Short Course in International Marketing: Approaching and Penetrating the International Marketplace, 3rd by Jeffrey Edmund CurryChapter 1: Marketing Basics
Chapter 2: Elements of the Marketplace
Chapter 3: The Dimensions of International Marketing
Chapter 4: International Trade
Chapter 5: The Role of Governments
Chapter 6: The Role of Cultural Forces
Chapter 7: Developing Products for the Foreign Market
Chapter 8: Market Research
Chapter 9: Preparing for Market Entry
Chapter 10: Developing Distribution
Chapter 11: Advertising and Promotions
Chapter 12: Making Contact
Chapter 13: Staffing the New Market
Chapter 14: Evaluating Performance
Chapter 15: Marketing Plan
Chapter 16: The Marketing Audit
Chapter 17: Glossary
Chapter 18: Resources
Call Number: eBook Collection (ProQuest)
Publication Date: c.2009
Short Course In International Marketing Blunders, 3rd by Michael D. White"A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying'the correct way'or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others."
Call Number: eBook Collection (EBSCOhost)
Publication Date: c.2009
Winning Global Markets by Philip Kotler; Milton Kotler"Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025."