Research Guides: Marketing: Market Share

Sources for Market Share

Market Share Reporter
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This resource is restricted to currently-registered SJU students, faculty and staff. Print volumes 2006-2008 are in Drexel Library Reference 1st floor.
Market Share Reporter: Trends Over Time
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Available to current SJU students, faculty, and staff through the Library's subscription Gale Virtual Reference Library.

IBISWorld
Mintel
Market share can be located in select reports.
Euromonitor Passport
Brand share and company share data.
Statista
NetAdvantage
Market share data are often included in the S&P Industry Surveys (biannual industry surveys and data on major US industries).

Industry Analysis in CIQ NetAdvantage Getting started with industry research in the new NetAdvantage

Bloomberg
See "Market Share in Bloomberg" box.

Market Share in Bloomberg

Market share can be found in Industry dashboard (it appears in the Data Library). To begin, use the Bloomberg function code BI. Add the industry code if known, or browse through the industries. The screenshot shows Packaged Food (BI FOODN):

What is Market Share?

"The percentage of a market, or sales, that a particular company has in a certain industry or region."

Market share. (2003). In Webster's new world finance and investment dictionary. Retrieved from Credo Reference.

There is no single source of market size/market share data.

Market Share

Market Share in ABI/INFORM and Business Source Complete

ABI/INFORM Collection
In ABI, add the subject "market shares" to your search. The content in ABI is primarily from business magazines, newspapers, trade/industry publications, and academic journals.
Business Source Complete
Market share data can be located in articles and reports by using the subject phrase "market share" and the company name, product or industry. The content is primarily magazines, journals, and trade publications, but can also include industry reports.

Calculating Market Share

Rankings

Business Rankings Annual
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Part of Gale Directories Library, a subscription of the SJU Library. Access restricted to current SJU students, faculty, and staff.

Statista