Skip to Main Content

Marketing

Recommended resources for Marketing topics

Industry

IBISWorld coverage includes Musical Groups & Artists in the US, Music Publishing in the US, and Independent Label Music Production in the US.  Consult IBISWorld for all reports on the music industry.

Consumers

Articles & News

Statistics, Market Share, Rankings

Online Publications and Sites (Free)

Marketing for Musicians

Industry Codes

Standard Industrial Classification (SIC)

3651 Household Audio and Video Equipment
3652 Phonograph Records and Prerecorded Audio Tapes and Disks
3695 Magnetic And Optical Recording Media
3931 Musical Instruments
5731 Radio, Television, and Consumer Electronics Stores
5735 Record and Prerecorded Tape Stores
5736 Musical Instrument Stores
7929 Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups

North American Industry Classification System (NAICS)

339992 Musical Instrument Manufacturing
451140 Musical Instrument and Supplies Stores
451220 Prerecorded Tape, Compact Disc, and Record Stores
5122 Sound Recording Industries
51221    Record Production
51222   Integrated Record Production/Distribution
51223   Music Publishers
51224   Sound Recording Studios
51229   Other Sound Recording Industries
517110 Music program distribution, cable or satellite
711130 Musical Groups and Artists
711310  Music festival managers
711410  Talent agents