MRI University Reporter reports on American consumer purchasing habits, viewing habits, and demographics.
The content is comprised of survey data from the Survey of the American Consumer, reflecting preferences of millions of adult consumers in the U.S.. The survey covers demographics, lifestyles, media consumption, and brand usage among product categories.
This is an academic license: the latest data is Spring 2020.
Each user must create an account using a Saint Joseph's University email address and the 2021 SJU registration code.
Use this link to register and create an account, or copy and paste this url into a new browser window or tab:
https://www.gfkmrismartsystem.com/Account/RegisterWithCode.aspx
After registering, you will receive a password validation email.
You must click the activation link in the email within 3 days to activate your account and set up your password.
After clicking the activation link, you create your unique password. The password must be between 8-16 characters in length and have at least one alphabetic character and one numeric digit.
The registration code is changed each calendar year.
Access is limited to 10 simultaneous users. If you experience an "at capacity" message, try using the database at another time.