The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar (Second edition) by
"Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.:
Strategic Marketing Planning for the Small to Medium Sized Business by
"This book offers the small to medium sized business owner or marketing staff a hands-on experience that will culminate in the development of a true marketing plan, specifically tailored to an individual business."
Building a Marketing Plan: a complete guide by
"The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide."
The Marketing Plan : How to Prepare and Implement It. (4th ed.) by
AMACOM. "With answers to important marketing questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle--from competitive and market analysis to planning, budgeting, brand development, and management."
Marketing plans : how to prepare them, how to profit from them (Eighth edition) by
8th revised edition of popular text walks you through the marketing process.