The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar (Second edition)
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"Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.:
Strategic Marketing Planning for the Small to Medium Sized Business
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"This book offers the small to medium sized business owner or marketing staff a hands-on experience that will culminate in the development of a true marketing plan, specifically tailored to an individual business."
Building a Marketing Plan: a complete guide
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"The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide."
The Marketing Plan : How to Prepare and Implement It. (4th ed.)
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AMACOM. "With answers to important marketing questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle--from competitive and market analysis to planning, budgeting, brand development, and management."
Marketing plans : how to prepare them, how to profit from them (Eighth edition)
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8th revised edition of popular text walks you through the marketing process.